Playing with price risky business in auto industry
Sun. Nov 23 - 5:51 AM
PRICE is a measure of value to consumers and an element of marketing strategy to businesses. The way these two strategies come together can make or break the success of a product or service, or drive a business into bankruptcy.
The big three automakers had built their markets on North American customer loyalty. When that loyalty began to falter 20 years ago, consumers were beginning to search outside their comfort zone — Read the rest of this entry »